Beverage News / Juice & Juice Drinks

SodaStream launches Ocean Spray co-branded flavors

TV commercial features Ocean Spray veteran, rookie growers

November 19, 2013

SodaStream, Mount Laurel, N.J., announced the launch of three new flavors co-branded with Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass.
Made exclusively for the SodaStream home soda making system, the Ocean Spray varietals are available in Cranberry, Cranberry Raspberry and Cranberry Grape. Each bottle of Sparkling Juice Drink Mix makes 12 liters and are available at retail and online for $6.99.

“Ocean Spray Cranberry Juice Drinks have been a natural mixer with sparkling water for years, and now consumers can enjoy the perfect combination just the way they like it,” said Daniel Birnbaum, chief executive officer of SodaStream, in a statement. “The introduction of these co-branded flavors is a great way to proclaim 'Fizz the Season' with SodaStream, as consumers seek fun, innovative new ways to share the holidays with family and friends.”

In conjunction with the release, a fully integrated marketing campaign including advertising, print and social media was released. Among that is a commercial featuring the Ocean Spray brands veteran and rookie growers from their advertising campaign.
 

 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked