- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
SodaStream, Mount Laurel, N.J., announced the launch of three new flavors co-branded with Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass.
Made exclusively for the SodaStream home soda making system, the Ocean Spray varietals are available in Cranberry, Cranberry Raspberry and Cranberry Grape. Each bottle of Sparkling Juice Drink Mix makes 12 liters and are available at retail and online for $6.99.
“Ocean Spray Cranberry Juice Drinks have been a natural mixer with sparkling water for years, and now consumers can enjoy the perfect combination just the way they like it,” said Daniel Birnbaum, chief executive officer of SodaStream, in a statement. “The introduction of these co-branded flavors is a great way to proclaim 'Fizz the Season' with SodaStream, as consumers seek fun, innovative new ways to share the holidays with family and friends.”
In conjunction with the release, a fully integrated marketing campaign including advertising, print and social media was released. Among that is a commercial featuring the Ocean Spray brands veteran and rookie growers from their advertising campaign.