Beverage News

Starbucks launches holiday promotion, products

Share Event encourages purchase of seasonal coffees

November 12, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Starbucks Christmas BlendIn celebration of the upcoming holiday season, Seattle-based Starbucks Coffee Co. will kick off its Share Event in participating U.S. stores. By bringing a friend to these select stores from 2 p.m. to 5 p.m. between Nov. 13 and 17, consumers can receive a free holiday beverage when purchasing another holiday drink of equal or greater value. Beverages include Starbucks’ Gingerbread Latte, Caramel Brulée Latte, Peppermint Mocha, Skinny Peppermint Mocha and Eggnog Latte.

Additionally, Starbucks is bringing back its Christmas Blend for the 29th year. The seasonal coffee combines the liveliness of Latin American coffees with the smoothness of Asia-Pacific coffees and aged Sumatra beans, the company says. Starbucks Christmas Blend also is available in Starbucks Via Ready Brew, decaf, K-Cup packs and Verismo pod formats. Also returning this season for a limited time is Starbucks Christmas Blend Espresso Roast, Starbucks Holiday Blonde Roast and Starbucks Via Peppermint Mocha flavored coffee.

In addition to offering a variety of coffee and tea gifts in its stores, Starbucks this year debuted a collection of limited-edition pieces designed exclusively for Starbucks by Stacey Bendet, founder and designer of alice + olivia. The collection includes a Starbucks Double Wall Ceramic Mug by alice + olivia and a Designer Girl Bearista Bear. Starbucks also introduced its new Red Cup Mini Starbucks Card. Inspired by Starbucks’ signature red cup for the holiday season, the Starbucks Card can double as a gift tag or be used as a Christmas tree ornament. Consumers also can send coffee gifts to loved ones digitally with the Starbucks Card eGift.

“The holidays represent the most magical time of the year, and we are honored that our customers choose to make Starbucks a part of their holiday celebrations — whether that’s gathering with loved ones in our stores, enjoying a Gingerbread Latte respite during their holiday shopping, or bringing home a package of Christmas Blend for holiday entertaining,” said Cliff Burrows, Starbucks group president for the Americas, Europe, Middle East and Africa, in a statement. “Our store partners are excited to be a part of our customers’ lives as they share joy with others, and we hope that we also bring cheer to our customers and community during the holiday season and all year long.”

For more information, visit www.starbucks.com/joy.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px