- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
More than 22,000 people were in attendance at the 2013 NACS Show, which took place Oct. 12-15 at the Georgia World Congress Center in Atlanta. Total attendance reached 22,263, with 7,874 visitors classified as “buyers,” including retailers, wholesalers and distributors.
The size of the NACS Show exposition increased 4 percent compared with 2012, featuring a 396,000- net-square-foot expo with 1,160 exhibiting companies, 195 of which were new to the show, the association reports.
Among those exhibitors were a plethora of beverage brands that showcased what they have to offer for the convenience store channel. Here are some of the highlights:
AloDrink (alodrink.com) unveiled the latest variety of its Al? Exposed aloe drink, Watermelon Peach.
Anheuser-Busch (anheuser-busch.com) promoted its balanced portfolio approach (BPA) for the convenience store channel. The company also unveiled Your BPA, which allows retailers to view the product assortment suggestions that best meet their demographics. It also promoted its limited release Bud Light Lime Cran-brrr-Rita to complement the rest of its flavored malt beverage portfolio.
Bai Brands (drinkbai.com) offered samples of its Bai 5 antioxidant-enriched beverages.
Balance Water Co. (drinkbalance.com) showcased its line of functional waters that contain flower essences. In addition, the company announced that it is rebranding its Digest variety to Cleanse.
Bebida Beverage Co. (BeBevCo)promoted its Koma Unwind (komaunwind.com) relaxation beverage. The company also highlighted its Relax 5 relaxation shot.
Bio-Engineered Supplements and Nutrition (BSN) (bsnonline.net) showcased its line of sports nutrition products. Among the company’s beverage offerings are Syntha-6 protein shake, N.O.-Xplode RTD, and N.O.-Xplode igniter shot.
Britvic plchighlighted its kids drink brand Robinsons’ Fruit Shoot (fruitshootusa.com). The juice drinks are available in regular and no-sugar-added varieties.
For the children’s beverage market, Bug Juice (drinkbugjuice.com) launched two new flavors: Bubble Gum Berry and Dragon Berry.
BYB Brands (bybbrands.com) showcased its Tum-E Yummies fruit-flavored drinks and Fuel in a Bottle energy shots.
Earlier this year, C&C Cola (cccola.com) announced that it will be expanding into a Georgia facility. The company also shared that 12-packs of its 14 most-popular flavored carbonated soft drinks (CSDs) have been relaunched in newly designed packages.
Campbell Soup Co.’s Bolthouse Farms (bolthouse.com) division showcased its healthy on-the-go beverage smoothies and drinks. The company also highlighted its V8 V-Fusion Refreshers (v8juice.com) and its V8 V-Fusion + Energy (vfusionplusenergy.com) energy drink.
Citrus World Inc.’s Florida’s Natural Growers (floridasnatural.com) announced that its Growers’ Pride juices will be reformulated to contain no high-fructose corn syrup beginning in January. The packaging size also has been changed from 16 to 14 ounces.
Compañia Topo Chico (topochico.com) highlighted its sparkling mineral waters for the convenience store channel.
Cott Beverages (cott.com) promoted Aqua Flow, its private-label liquid concentrate offering.
Cowboy Up Energy (cowboyupenergy.com) highlighted its same-named energy drink and shot. The company also announced that it will soon release a Cowgirl Up variety.
Crown Imports (crownimportsllc.com) unveiled its Modelo Especial Chelada, which currently is available in select markets in the United States. A national release is scheduled for the first quarter of 2014.
Highlighting its Muscle Milk (musclemilk.com) brand, CytoSport promoted its Pro Series 40 protein drink, which contains 40 grams of protein in each bottle. The line is available in Knockout Chocolate, Intense Vanilla and Mint Chocolate Overload.
Dream Water (drinkdreamwater.com) showcased its anxiety relief drink. The company also introduced its Slumber Set, which includes a bottle of Dream Water, an eye mask, an inflatable neck pillow and a set of earplugs.
Dr Pepper Snapple Group (drpeppersnapplegroup.com) promoted its collection of brands and house of flavor offerings. From its CSDs portfolio, the company highlighted the Ten platform and its ability to bring consumers back to the category. The company also showcased brands from its partners including Vita Coco Kids and Neuro Drinks’ new collection of flavors: Sonic Super Fruit Infusion, Sonic Blood Orange Passion, Bliss White Raspberry, Bliss Summer Citrus Berry, Sleep Tangerine Dream, Sleep Mellow Mango, and Daily Tangerine Citrus.
E & J Gallo Winery (gallo.com) shared statistics on the growth of wine and how it could benefit the convenience store channel.
Eastland Food Corp. (eastlandfood.com) showcased its TropiKing brand of aloe vera juice drinks and CocoKing brand of coconut water.
Florida Caribbean Distillers(floridadistillers.com) unveiled its Express Load re-sealable cans of rums, vodkas and whiskies, which were released Dec. 1. It also showcased its Surf Side Cocktails, which is a freeze-and-serve line of re-sealable cocktails. The company also offers its Shot Ball line of wine-based cocktails.
Designed to fit in a back pocket, Fred Water (fredwater.com) highlighted its same-named bottled water brand, which is sourced from Catskills, N.Y.
Goya Foods Inc. (goya.com) added four new flavors to its coconut water line: Lychee, Pomegranate, Guava and Mango.
Herbal Water Inc. (herbalwater.com) showcased its Ayala’s Herbal Water and Sparkling Ayala’s Herbal Water lines. The company also highlighted its latest addition, Ayala’s Herbal Tea, which is available in Rooibos Cinnamon Rose Petal, Nutmeg Cacao Nibs Cardamom, Chamomile Bergamot Vanilla and Peppermint Melissa Spearmint.
Promoting its flagship product, Icon Beverage LLC (iconenergydrink.com) offered samples of its Icon Energy Drink Focused Energy with taurine.
Independent Distillers USAintroduced its latest product line, Big Shots (bigshotdrink.com), to the convenience store channel. The wine-based shots are available in four flavors: Cosmo, Kamikaze, Lemon Drop and Margarita.
In Zone Brands(inzonebrands.com) announced the rebranding of its kids juices Tummy Tickler and Belly Washers to Good 2 Grow, which will take place in March 2014. The packages will still feature licensed characters on their bottlenecks. The company also will add two new flavors to its V-blend line: Strawberry Kiwi and Tropical Fruit Medley.
Ito En (North America) Inc.promoted the latest developments within its Teas’ Tea brand (teastea.com). For its Unsweetened line, the brand shared its new design, which features a more inviting design and imagery to reflect its brand, appeals to a more mainstream consumer, and pops on-shelf, the company says. It also released Pure & Smooth Green Tea and Elegant Jasmine Green Tea in its Unsweetened line. Teas’ Tea also shared its latest Half & Half variety, Acerola Cherry Green Tea.
Jones Soda Co. (jonessoda.com) offered samples from its line of flavored CSDs.
Karma Culture LLC (drinkkarma.com) unveiled its Karma K20, an alkaline water with a pH of 9.0.
Showcasing its latest in breakfast solutions, Kellogg’s Co. (kelloggscompany.com) promoted its new releases for the morning eating and drinking occasions for the convenience store channel. The company released its Kellogg’s To Go breakfast shakes earlier this year and added Chocolate Mocha and Vanilla Cappuccino varieties to its Special K Protein drinks line.
King Juice Co. Inc. promoted its Calypso lemonade brands (calypsobeverages.com). The company unveiled its new line of Limeades, which is available in six flavors: Sweet Cherry Limeade, Tangerine Limeade, Pink Guava Limeade, Natural Limeade, Pineapple Peach Limeade and Coconut Colada Limeade. The line will be available in 2014.
Kraft Foods Group Inc. unveiled the 2014 releases for its Mio liquid water enhancer (makeitmio.com) line. For Mio Energy, the company will release Acai Berry Storm and Tropical Fusion, and for Mio Fit, the additions are Lemon Lime and Orange.
Unveiling its limited-edition release for 2014, Living Essentials LLC’s 5-Hour Energy (5hourenergy.com) announced that it will release a Cherry flavor in 2014. Sales from the new flavor, which will be available May 1, 2014, through July 31, 2014, or as long as supplies last, will benefit the Special Operations Warrior Foundation. The company also offered samples of its latest limited-edition Raspberry flavor. Sales of this variety, which is available through the end of the year or while supplies last, are benefiting Living Beyond Breast Cancer.
Marley Beverage Co. (drinkmarley.com) promoted its One Drop ready-to-drink (RTD) coffees, which are available in Mocha, Coffee and Vanilla Light varieties.
Met-Rx Substrate Technology Inc. (metrx.com) showcased its Pure Protein shake that contains 23 grams of protein in a bottle. The company’s latest endorser additions include Greg Plitt, Met-Rx athlete of the year, and Nicole Wilkins, three-time International Federation of BodyBuilding and Fitness international champion.
MillerCoors (millercoors.com) unveiled its latest brands at the NACS show. Launching in February 2014, Fortune is an above-premium beer with 6.9 percent alcohol by volume. The company also will launch Smith and Forge Hard Cider in March 2014. Additional highlights include its recently released Redd’s Strawberry Ale and limited-edition Miller Lite can that will be available from January through March. The can also has a tie-in to the comedic feature film “Anchorman 2: The Legend Continues.”
Monarch Custom Beverages (monarchcustombeverages.com) promoted its private-label custom beverage capabilities for brands within the convenience store channel.
Monster Beverage Corp. highlighted the latest offerings from its same-named energy drink brand (monsterenergy.com). Among those releases are Zero Ultra, a zero-calorie and zero-sugar offering, and Ultra Red, which also is free of calories and sugar. The company also highlighted its new Hansen’s Natural (hansens.com) sparkling water beverages with real juice. Available in Orange, Strawberry, Apple, Grape and Raspberry varieties, each 12-ounce can contains 10 calories. The corporation’s Peace Tea (peaceicedtea.com) brand also shared some new releases: Georgia Peach and Sno-Berry. The brand also showcased its 64-ounce “jug” packaging format, which is available at Wal-Mart.
National Beverage Corp. (nationalbeverage.com) unveiled its Everfresh Premier Varietals. The 100 percent juice products are available in five varieties: Honey Crisp, Granny Smith, Fuji, McIntosh and Golden Delicious.
Nestlé Waters North America (nestle-watersna.com) showcased its “Your Home for Your Profits” theme at NACS. The company highlighted the profits that bottled water can garner for convenience store retailers.
New Whey Nutritionhighlighted its latest release, Nu Aquos (nuaquos.com). Available in Peach Mango, Pomegranate Acai-Blueberry and Watermelon varieties, the drinks contain 12 grams of protein in each bottle.
Nitro 2 Go Inc. (nitro2go.com) showcased its same-named line of energy shots. The line features Mega Shot, a 4-ounce bottle with two servings, and Instant Energy, a 2-ounce shot available in regular and extra strength varieties.
NVE Pharmaceuticalshighlighted the competitive price of its Stacker2 (stacker2.com) energy shots including its Xtra Energy Shot brand.
Ocean Spray Cranberries Inc. (oceanspray.com) introduced Ocean Spray Wave in three flavors: Apple, Berry Medley and Mango Pineapple. The juice drink does not contain high-fructose corn syrup, artificial flavors or preservatives.
OKF Corp. (okf.kr) unveiled its Aloe Organic aloe-based drink. Available in 500-ml and 1.5-liter containers, the drink is certified organic by the U.S. Department of Agriculture.
Opreme Energy Corp. (opreme.com) promoted its same-named energy drink, which is available in Genuine and Sugar-Free varieties.
Optimum Nutrition promoted its ABB Performance (abbperformance.com) protein drink for the convenience store channel.
Pabst Brewing Co. (pabstbrewingco.com) featured an artist in its booth who created renderings of its brands. The company currently is running its national art program, PBR Art, which invites consumers to submit art highlighting the Pabst Blue Ribbon beer brand. The company also highlighted its national and local beer brands including Colt 45, Primo, Olympia, Lone Star and Stag.
PBEV LLC unveiled new packaging for its Coffee + Energy varieties from its Killer Buzz (killerbuzz.com) brand. The company also offered samples of two new varieties, Caramel with Sea Salt and Thai tea.
PepsiCo (pepsico.com) highlighted the different consumer drinking occasions and their products that complement those occasions. For the morning startup occassion, it showcased its Kickstart by Mountain Dew brand and unveiled a new flavor: Blackcherry Limeade. Also for the morning consumption occasion, the company will release a Blueberry Acai flavor for the Starbucks Refreshers line, which is part of the North American Coffee Partnership with Starbucks Coffee Co. Another occasion identified was “Fuel & Hydrate,” for which the company promoted its Gatorade brand and its new packaging. The last occasion was “Young & Hungry,” which appeals to the on-the-go consumption period. For this occasion, the company highlighted its Aquafina FlavorSplash flavored sparkling waters that were released earlier this year as well as its Brisk Half & Half tea drink.
Polar Beverages (polarbev.com) promoted its line of seltzer waters, which are available in a variety of flavors. The company also highlighted its limited-edition winter varieties: Butter Rum, Champagne Strawberry, Fudge Cheesecake, Toasted Coconut Crème and Mint Chocolate.
Premier Protein Inc. (premierprotein.com) showcased its line of protein shakes that contain 30 grams of protein in each 14-ounce bottle.
Red Bull GmbH (redbull.com) followed up on the launch of its Editions line by announcing a new advertising campaign to drive trial and awareness of the line. The company also shared the redesign of its Total Zero variety, which now features a dark gray color on the packaging. Red Bull also launched limited-edition cans featuring NBA All-Stars Blake Griffin and Deron Williams. The Griffin can will be available in the Los Angeles area through December, and the Williams can will be available in New York through the same time period.
Relaxzen Life LLC showcased its Body Works (bodyworksforme.com) line of functional beverages. The functional shots are available in the following varieties: Relax & Unwind, Energy, Perform, Wellness, Sport and Sleep.
Roll Global’s Pom Wonderful (pomwonderful.com) brand introduced its tropical blends: Pom Hula, which contains pineapple juice; Pom Mango; and Pom Coconut.
Sierra Nevada Brewing Co. (sierranevada.com) highlighted its Pale Ale IPA and Torpedo Extra IPA. The company also shared that it will offer Torpedo in a 12-pack of cans.
SK Energy Shots LLC (skenergyshots.com) highlighted its latest partnership with NFL quarterback Colin Kaepernick as well as its latest flavor releases: Extra Strength Pomegranate, Extra Strength Grape and Extra Strength Strawberry Lemonade.
Starco Impexpromoted its Southern Sweetwater (southernsweetwater.com) line of juice drinks. Priced at $1 a bottle, the line is available in eight flavors: Blueberry, Grape, Mango, Strawberry, Fruit Punch, Kiwi Strawberry, Pineapple and Watermelon.
Sunny Delight Beverages Co. (sunnyd.com) launched its latest SunnyD flavor, Blue Raspberry. The company also promoted its Veryfine Chill products, which launched earlier this year, and newest addition Sparkling Fruit2O. Sparkling Fruit2O is available in four flavors: Raspberry Lemon, Grape, Mixed Berry and Strawberry.
TalkingRain’s Sparkling Ice (sparklingice.com) brand promoted its line of sparkling waters and lemonades for the convenience store channel.
The Coca-Cola Co. (coca-colacompany.com) showcased new brands, flavors and packaging as well as specific strategies for the convenience store channel. Through the company’s Digital Cold Vault technology, retailers can review beverage sets that will best appeal to their customers based on demographics to increase sales and shopper satisfaction, it says. The company also announced its 16-ounce can for sparkling beverages. Coca-Cola Refreshments began rolling out the new package in November and other bottlers will participate in 2014. A number of new products also were unveiled, such as Powerade Zero Drops, Vitaminwater Zero Drops, Minute Maid Drops, Diet Coke Frost Cherry, Minute Maid Juice To Go fruit and vegetable blends, and its Fruitwater brand, which made its debut earlier this year. Fruitwater will add two new flavors in 2014: Fizzy Lemonade and Tropical Pineapple. Additional new flavors announced at the show were Powerade Tropical Mango; Vitaminwater Energy in Strawberry Lime, Berry Punch and Orange Mango varieties; Nos Charged Citrus and Nos Charged Citrus Zero; and Honest Tea’s Raspberry Tea and Unsweet Lemon Tea. For packaging, the company announced the Coca-Cola Chill Activated Can, which contains thermochromatic ink that reacts to temperature by changing color. At ambient temperature, the can will display a white contour glass with a red Coca-Cola logo, but when chilled to 46 degrees Fahrenheit, it will display three blue-colored ice cubes. For secondary packaging, the company also announced the Sixer, a six-pack of 12-ounce cans. A value-priced 19.2-ounce can also will be available in 2014 with Coca-Cola cans featuring NASCAR and FIFA World Cup promotions, and a Sprite can that will support the NBA.
The Boston Beer Co. (bostonbeer.com) shared its latest releases. The company highlighted that Samuel Adams now is available in 16-ounce cans for convenience stores. It also promoted its Angry Orchard Green Apple release and Twisted Tea seasonal Black Cherry flavor.
Showcasing its AquaBall (theaquaball.com) line of flavored waters for kids, True Drinks announced that it released a new Berry flavor that will be available in multi-packs in 2014 in six-pack and 12-pack configurations.
Turkey Hill Dairy (turkeyhill.com) unveiled two new flavors for its Sun Brew iced teas. The refrigerated teas now are available in Half & Half, a half tea and half lemonade concoction, and Peach Lightly Sweetened.
Tweaker (tweakershot.com) promoted its line of energy shots, including its Pink Lemonade variety, which features a tie to the She 4life charity.
Unique Beverage Co. LLC’s Cascade Ice (cascadeicewater.com) brand offered samples of its seasonal release: Pumpkin Pie flavored sparkling water. The company also promoted its latest flavor additions: Coconut Pineapple and Coconut Mango.
United Brands Co. Inc.unveiled its two newest additions to its Joose Cocktails (drinkjoose.com) line. The new flavored malt beverage additions will be Screwdriver and Hurricane. The varieties contain 12 percent alcohol by volume and are packaged in 23.5-ounce cans.
United Juice Companies of America Inc. (unitedjuice.com) highlighted its Always Sweet 100 percent juice beverage and LazyTown SportsCandy Juice for kids.
Vital Pharmaceuticalsshowcased its VPX Sports (vpxsports.com) portfolio of sports nutrition and performance beverages. Launched earlier this year, Bang energy drinks contain creatine, caffeine, coenzyme Q10 and branched-chain amino acids.
Wis-Pak Inc.promoted it sparkling water brand Klarbrunn Vita Ice (klarbrunn.com), which launched earlier this year.
Xingtea (xingicedtea.com) highlighted its brand of RTD green teas.
Highlighting its Xenergy line, Xyience (xyience.com) showcased a new can for its Cherry Lime flavor featuring UFC fighter Ronda Rousey. The company also promoted its Hydration, Lemonade and Tea lines.