Virginia Dare launches sustainable vanilla partnership
Strategy aims to improve vanilla farmers' welfare
In conjunction with Madagascar-based Soarary, Virginia Dare, announced a new dual-objective strategy to improve the sustainability of Madagascar’s vanilla market.
The first objective of the strategy is to enable farmers to properly cure their own raw vanilla in order to earn extra revenue from this value-added activity, the company says. To make this possible, Virginia Dare and Soarary have gifted materials and provided the training necessary for proper curing to a group of roughly 150 growers.