Beverage News / Packaging Material

Americans expect food, beverage brands to play a role in recycling

Consumers look to product’s packaging first to learn whether it is recyclable

The majority of consumers believe that product companies and their brands play a crucial role in recycling, according to a new poll conducted by New York-based Research Data + Insights (RDI) on behalf of the Carton Council of North America (CCNA), Vernon Hills, Ill. The consulting firm surveyed 1,000 adults from across the United States, and 86 percent of them responded that they expect food and beverage brands to actively help increase the recycling of their packages. Consumers also indicated that they look to the actual products they purchase for environmental information, even before turning to other resources, RDI reports. Seventy-six percent said that they check packaging for recycling information, 33 percent turn to the company’s website, and 26 percent visit their city’s website, it adds.

“First and foremost, this survey reiterates the importance of including a recycling message on product packaging,” said Jason Pelz, vice president of environment at Tetra Pak North America, Vernon Hills, Ill., and vice president of recycling projects for the CCNA, in a statement. “In an increasingly competitive and green minded climate, consumers are revealing they expect food and beverage brands to actively help increase the recycling of their packages.

“The Carton Council currently encourages food and beverage packaging brands to use the recycling logo that was developed for cartons,” Pelz continued. “This logo reminds consumers that cartons are recyclable and provides the www.recyclecartons.com website where consumers can learn if cartons are currently accepted in their community’s recycling program. We’re working hard to spread carton recycling access to every community around the country, and we need to do all we can to educate consumers about placing cartons in the recycling bin in communities that accept cartons in their recycling program. But we can’t do it alone and would like brands to help us spread the word on packages, on their websites, via social media vehicles and beyond.”

The CCNA is helping to lead a national effort to increase access to carton recycling in the United States. In 2009, 21 million U.S. households had access to carton recycling in 26 states. Now, 52.5 million households in 45 states can recycle cartons, which is a 150 percent increase that includes 64 of the nation’s Top 100 cities. Food and beverage brands that use cartons for their products are encouraged to join this effort, especially in helping promote carton recycling to their customers. The CCNA can provide companies with tools to help inform their customers, such as adding the recycling logo to packages, placing recycling information on their websites and more. Interested parties can connect with the CCNA by visiting www.cartonopportunities.org.

To view the CCNA’s recycling infographic, click here.
 

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 issue of Beverage Industry includes a cover story about Zevia's natural sweetener profile as well as articles about CSDs, whiskey and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!