Beverage News / Wine & Spirits

Diageo launches Johnnie Walker Gold Label Reserve in US

Limited offering features balance of sweet fruits and creaminess with a light smoke, company says

October 22, 2013
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Norwalk, Conn.-based Diageo North America, a division of Diageo plc, announced the U.S. release of Johnnie Walker Gold Label Reserve. Previously only available in select global markets, the limited offering introduces a new step in the Johnnie Walker flavor journey, and its special bottling provides an unexpected yet stunning profile for a Scotch whisky, the company says. A multi-layered whisky, Gold Label Reserve offers a smooth balance of sweet fruits and creaminess with a light smoke, it adds.

“Gold Label Reserve features some of my favorite whiskies, including casks of Clynelish single-malt Scotch whisky, whose water source flows from the Kildonan Hills — where gold was discovered in 1868,” said Master Blender Jim Beveridge in a statement. “It's an exciting blend that offers a distinct new flavor for current Johnnie Walker fans and an appealing taste for people newer to Scotch whisky.”

The company notes that the flavors of Gold Label Reserve work well when the whisky is served over ice or served as a tall drink with handcrafted soda water infused with fruits such as grapefruit or lemon.

“The Johnnie Walker journey continues as we introduce this striking offering to the U.S. for a limited time,” said Brian Radics, director of Scotch whisky for Diageo, in a statement. “Gold Label Reserve provides consumers with a unique flavor for high-energy celebrations that may not have been traditionally looked at as Scotch whisky occasions.”

Johnnie Walker Gold Label Reserve is packaged in a 750-ml bottle with a suggested retail price of $87.

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