Beverage News

Bai announces plans to expand distribution nationwide next year

Antioxidant beverages will reach 12,000 new retail outlets

October 15, 2013

Bai Brands, Princeton, N.J., announced a series of expansion plans that would put its line of all-natural, 5-calorie, antioxidant-infused Bai 5 drinks in all 50 states by the end of 2014. During the next 12 months, the company will expand its distribution footprint to include 12,000 new retail outlets, it says.

This week, the company launched Bai in Chicago. The launch is being supported by Dr Pepper Snapple Group (DPS) and Jewel-Osco.

“The Bai secret is now spreading across the country,” said Ben Weiss, founder and chief executive officer of Bai Brands, in a statement. “Consumers who have discovered Bai in one of our launch markets are now asking for it at their favorite retailer back in their home town. Our plan is to launch in over 1,700 new stores by the first day of 2014, which will constitute a number of key pieces of our national distribution puzzle.”

In addition to Bai’s Midwest launch, retailers including Target, Stop & Shop, Hannaford Supermarkets and Raley’s, as well as more than 100 West Coast Costco stores, have added Bai to their beverage aisles in recent months.

To support this expansion, Bai Brands recently opened a corporate office and warehouse facility in Corona, Calif., in order to build a coast-to-coast presence. The 27,000-square-foot warehouse will streamline operations on the West Coast and give the company a “Bai-coastal” presence, signaling that the brand is serious about building a national footprint, it says.

“Over the last several quarters, we have demonstrated unprecedented success in grocery channels where we have really driven our ‘look of success,’” said Ken Kurtz, president of Bai Brands, in a statement. “In coming months, we will introduce the brand more formally to the convenience channel. Consumers are thirsty for all-natural, low-sugar, low-calorie beverages that taste great. Bai is a perfect fit for the healthy beverage door in convenience stores across the country.”

For more information, visit www.drinkbai.com.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked