- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Red Rose Tea launched a line of Red Rose Energy Teas in single-serve cups. Available in French Vanilla and Hazelnut flavors, the black teas are enhanced with caffeine, providing 60 mg of caffeine versus the typical 40 mg of caffeine in tea, the company says. This caffeine boost targets consumers who enjoy the taste of tea but sometimes turn to coffee for a pick-me-up, it adds. A 12-count box has a suggested retail price of $8.99.
Red Rose Tea, Little Falls, N.Y.
Distribution: Select markets