Beverage News

Diageo announces 10th Annual Golden Bar Award winners

Event honors beer, wine and spirits distributors

September 27, 2013
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Diageo North America, Norwalk, Conn., named the winners of its 10th Annual Golden Bar Awards. The Golden Bar Awards are presented for excellence in sales, marketing and promoting responsible drinking, the company says.

The gold awards recognize distributors and brokers for performance across Smirnoff, Johnnie Walker, Baileys, Captain Morgan, Tanqueray, Crown Royal, Ketel One, Cîroc, Sterling Vineyards, Beaulieau Vineyard, Chalone Vineyard, Acacia Vineyard, Rosenblum Cellars, Guinness, Smithwick’s, Red Stripe and progressive adult beverage (PAB) brands. Gold awards also are given for innovation, consistency and quality. The three platinum awards are given for advancing responsible drinking. The grand prizes go to the distributors of the year. In total, 32 statuettes — 29 made of 24-carat gold and three made of platinum — were awarded to distributors.

“The Golden Bar Awards recognize Diageo’s distributors for their dedication and hard work over the past year and honor the best in the industry,” said Larry Schwartz, president and chief executive officer of Diageo North America, in a statement. “Diageo’s strong relationships with our distributors and our joint commitment to the business help drive the success of our companies.”

Below are the categories and winners for the 2013 Golden Bar Awards.

Distributor of the Year
Distributor of the Year – Spirits: Coastal Wine and Spirits of Indiana        
Distributor of the Year – Wine: Reliable Churchill of Maryland

Transformational Priority
Multicultural Excellence – Spirits: Coastal Wine and Spirits of Florida
On-premise Excellence – Spirits: Wirtz Beverage Illinois
Three-year Consistency – Spirits and Wine: Coastal Wine and Spirits of Indiana
Three-year Consistency – Beer: Paradise Beverages

Spirits Excellence – Smirnoff: United Liquors, a division of Martignetti Companies of Massachusetts        
Spirits Excellence – Johnnie Walker: Atlantic Wine & Spirits, a division of Empire Merchants LLC, Metro New York
Spirits Excellence – Baileys: Standard Beverage of Kansas
Spirits Excellence – Captain Morgan: Horizon Wine and Spirits of Tennessee    
Spirits Excellence – Tanqueray: North American Spirits and Wine Brokers of New Hampshire
Spirits Excellence – Crown Royal: Johnson Brothers of Minnesota
Spirits Excellence – Ketel One: Glazer’s of Texas
Spirits Excellence – Cîroc: Pacific Wine and Spirits of California
Control State Excellence Award: North American Spirits and Wine Brokers of Ohio
Wines Excellence – Sterling Vineyards: Glazer’s of Oklahoma
Wines Excellence – Beaulieu Vineyard: Ben Arnold Beverage Co. of South Carolina
Wines Excellence – Chalone Vineyard: Tryon Distributing Co.
Wines Excellence – Acacia Vineyard: Atlantic Wine & Spirits, a division of Empire Merchants LLC, Metro New York
Wines Excellence – Rosenblum Cellars: Pacific Wine and Spirits of California
Control State Excellence Award: North American Spirits and Wine Brokers of Mississippi

Beer Excellence – Guinness: Florida Distributing Co.
Beer Excellence – Smithwick’s: DET Distributing
Beer Excellence – Red Stripe: Alliance Beverage
Beer Excellence – PABs: Phoenix Beverage
Quality Cup: C&C Distributing

Innovation Launch – Spirits: Beverage Distributors Co. of Colorado
Innovation Launch – Wine: Wirtz Beverage Illinois
Innovation Launch – Beer & PABs: United Distributing

Social Responsibility
Advancing Responsible Drinking – Wine & Spirits: Reliable Churchill of Maryland
Advancing Responsible Drinking in Control States – Wine and Spirits: North American Spirits and Wine Brokerage of Michigan
Advancing Responsible Drinking – Beer: Keg 1 Central Texas

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