Beverage News / Tea and Coffee

Starbucks introduces single-origin coffee from Ethiopia

New Ethiopia offering celebrates the birthplace of coffee

September 24, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Starbucks EthiopiaSeattle-based Starbucks Coffee Co. launched its latest single-origin coffee: Ethiopia. Starbucks Ethiopia marks the first whole-bean packaged coffee available globally since the introduction of its Blonde Roast two years ago, the company says. The new Ethiopia coffee joins Starbucks’ selection of 20 core and 10 traditional and seasonal whole-bean coffees offered at Starbucks retail stores nationwide.

“We’ve taken great care in sourcing this coffee and applying the signature Starbucks roast to create a flavor profile that is both uniquely Starbucks and unique to specialty coffee,” said Craig Russell, senior vice president of global coffee at Starbucks, in a statement. “We want to honor Ethiopia’s rich coffee heritage while also giving our customers an exceptional flavor experience from the birthplace of coffee.”

The medium roast 100 percent Arabica coffee features flavors of dark chocolate as well as hints of peppery spice and sweet, mandarin-like citrus, said Anthony Carroll, Starbucks coffee development manager, in a statement.

Coffee was discovered in Africa more than 1,200 years ago and is where the first Arabica beans were grown, the company says. Today, coffee remains central to Ethiopian culture and heritage and is shared with family and friends through daily coffee ceremonies often occurring throughout the day and lasting up to several hours, it adds. Multiple steps in the ceremony include pan-roasting green coffee, grinding the roasted beans using a mortar and pestle, and preparing the roasted and ground coffee in a spherical-shaped pot called a jebena. The coffee is then served in traditional tasting cups, according to the company.

Starbucks Ethiopia coffee is available at Starbucks retail stores and online at www.starbucksstore.com for the suggested retail price of $13.95 for 1 pound. Customers can sample Ethiopia coffee at participating Starbucks stores in the United States on National Coffee Day, Sept. 29, and those who purchase a 1-pound bag of the new coffee will receive a commemorative Ethiopia tasting cup while supplies last. Ethiopia coffee will be available for customers to order as a brewed option through Oct. 15 at select Starbucks stores.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px