Beverage News / Beer

Beverage companies respond to flooding in Colorado

Brand owners donate water, money to relief effort

September 20, 2013

In response to the recent flooding in Colorado, beverage companies are donating to the affected communities to help with the relief effort.
Massive floods caused by torrential rains that began on Sept. 9 in the foothills of the Rocky Mountains have destroyed at least 1,800 homes in the two hardest-hit Colorado counties of Larimer and Boulder, and caused property losses estimated at nearly $2 billion statewide, according to Reuters.

To help those affected by the flood, St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev, has provided 2,156 cases of emergency drinking water to the American Red Cross for their use in flood relief efforts in Colorado.

"Relief workers and people in the community are in need of drinking water as they work to recover from the flooding, and this is one way Anheuser-Busch can help our friends and neighbors," said Peter Kraemer, vice president of supply and head brewmaster for Anheuser-Busch, in a statement.

Longmont, Colo.-based Left Hand Brewing Co. also is contributing to the relief effort through its Left Hand Brewing Foundation (LHBF). The foundation is accepting donations from fans via mailed checks, online donations or text donations to 27722. The company also plans to donate proceeds from its Longmont Oktoberfest, which will take place Sept. 20 and 21, to Longmont Meals on Wheels, Longmont Hope, and LHBF, which all are actively working to help with flood relief.
 

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