Although blurry vision is usually a sign that it’s time to make that eye doctor appointment you have been putting off, not all references to blurriness have such a nerve-racking outcome. When it comes to the consumer packaged goods (CPG) market, “blurred vision” could actually be the recipe for success.
In Beverage Industry’s New Product Development Supplement, the special report article highlights some of the key trends from Chicago-based Information Resources Inc.’s (IRI) 2012 New Product Pacesetters that were released earlier this year. IRI Times & Trends Editor Susan Viamari explains that some of the best-performing CPG products don’t just hit on one trend but a blurring of multiple ones.