Honest Tea finds out how honest Americans are
Honest Tea, an independent operating unit of The Coca-Cola Co., put America’s honesty to the test again in a 10-day social experiment to see how honest people are when they think no one is looking. The brand set up unmanned kiosks across the country, offering Honest Tea beverages for $1 on the honor system. The experiment found that Americans overall are 92 percent honest, meaning that 92 percent of participants paid for their drinks. Alabama and Hawaii were the most honest states with 100 percent of participants paying for their beverages, while Washington, D.C., was the least honest area surveyed with 80 percent of participants paying for their beverages. In addition, women were found to be more honest than men, redheads were found to be more honest than blondes and brunettes, and people with long hair were found to be more honest than people with short or medium-length hair.