Although flavor-of-the-month programs often can be found in ice cream shops, alcohol beverages might be taking a cue from the channel.
Dessert and breakfast flavors such as Wedding Cake, Bananas Foster and Glazed Donut for vodkas have exploded at the retail level, says Nina Hughes-Likins, senior marketing manager for Synergy Flavors, Wauconda, Ill. However, these trendy flavored vodkas rely on new consumer experiences with the product and likely will need to switch up their offerings to stay in the limelight, suggests Anton Angelich, group vice president of marketing for Virginia Dare, Brooklyn, N.Y.