- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Gevalia, a brand of Northfield, Ill.-based Kraft Foods Group Inc., announced the introduction of its single-serve, café-style coffee beverages for use in the Keurig K-Cup brewer, a product of Green Mountain Coffee Roasters, Waterbury, Vt.
Available in three varieties — Mocha Latte, Caramel Macchiato and Cappuccino — the Gevalia drinks are made with real milk, the company says. Consumers can be their own barista by pouring the froth packet into a mug and then brewing the Gevalia Espresso Roast single-serve cup in the Keurig brewer, it explains.
“With the explosive growth of single-cup coffee, we know that premium coffee drinkers want convenience without sacrificing quality or taste,” said Tracy Sinclair, director of premium coffee for Kraft, in a statement. “These new Gevaliacafé-style beverages deliver the deliciously unexpected and delightfully innovative experience that consumers have come to expect from Gevalia.”
Gevalia café-style beverages are available for purchase in six-packs for a suggested retail price of $8.49 and nine-packs for a suggested retail price of $11.99 at grocery, drug and mass retailers nationwide as well as online at www.gevalia.com.