Beverage News / Tea and Coffee

Starbucks reinstates Pumpkin Spice Latte for 10th anniversary

More than 200 million Pumpkin Spice Lattes have been purchased since its inception

With fall approaching, Seattle-based Starbucks Coffee Co. is bringing back its seasonal Pumpkin Spice Latte (PSL) for the 10th consecutive year. First introduced in 2003, Starbucks’ Pumpkin Spice Latte has become the company’s most popular seasonal beverage, with more than 200 million beverages sold since its inception, it says.

The Starbucks Pumpkin Spice Latte is a handcrafted espresso beverage that features steamed milk; pumpkin-flavored sauce; and seasonal spices including cinnamon, ginger, nutmeg and clove. The warm beverage is finished with a dollop of whipped cream and Starbucks’ pumpkin spice topping and is customizable to meet customers’ taste preferences.

To commemorate the drink’s 10th anniversary, from Sept. 3 through Sept. 9, customers will receive 50 percent off the price of a PSL 10 tumbler with the purchase of any Pumpkin Spice Latte beverage, available at participating Starbucks stores in the United States and Canada while supplies last. Customers also can purchase specially designed merchandise including the PSL 10 mini Starbucks Card and the PSL 10 tumbler at participating Starbucks retail stores in the United States and Canada as well as online.
 
“It’s been great to see the trajectory over the past decade, because when we launched PSL 10 years ago — yes, it has a nickname now — we took a bit of a risk on a new innovation,” said Peter Dukes, director of espresso brand management at Starbucks and co-creator of PSL, in a statement. “You just didn’t see pumpkin-flavored food and beverages 10 years ago the way you do today.”

Customers also can enjoy a variety of seasonal food and beverages like the new Chocolate Chai Tea Latte and Salted Caramel Mocha. For customers who want a Starbucks PSL on the go, Starbucks Via Pumpkin Spice Flavored Coffee is returning for a second year. Also returning is the Starbucks Anniversary Blend, available in whole bean, K-Cup packs and Verismo pods.

For more information, visit psl.starbucks.com.

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 issue of Beverage Industry includes a cover story about Zevia's natural sweetener profile as well as articles about CSDs, whiskey and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!