Beverage News

Ciroc, Sean ‘Diddy’ Combs introduce amaretto-flavored vodka

New product joins existing Peach, Coconut and Red Berry flavors

August 26, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Through a strategic alliance between Ciroc and musical artist Sean “Diddy” Combs, brand owner Diageo plc, London, introduced Ciroc Amaretto. With 35 percent alcohol by volume, the cherry-almond-flavored vodka features a hint of vanilla and a smooth finish, the company says.

"Anyone who knows me knows that I love to innovate, whether it's to do something no one else has done before or take something everyone knows and completely reinvent it," Combs said in a statement. "I am excited to introduce the world to our newest creation. Ciroc stands alone as the only brand in the spirits category to produce three of the Top 5-selling flavored vodkas. Ciroc Amaretto will build on this success with a delicious-tasting spirit."

Roderick Blaylock, brand director for Ciroc Ultra Premium Vodka, added in a statement: "Consumers are at the heart of everything we do at Diageo, and admirers of Ciroc are highly engaged with the brand. They consistently tell us that they love the high quality of Ciroc vodka, especially our flavor offerings. We believe that Ciroc Amaretto will be received with the same enthusiasm as Ciroc Peach, Ciroc Coconut and Ciroc Red Berry."

Distribution of Ciroc Amaretto began in July. The new variety now is available nationwide in 50-ml, 200-ml, 375-ml, 750-ml, 1-liter and 1.75-liter sizes, with the suggested retail price of $34.99 for a 750-ml bottle.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked