Beverage News / Bottled Water

Wat-aah! to sponsor ‘Songs For A Healthier America’ program

Functional water brand partners with Hip Hop Public Health, Partnership for a Healthier America

August 23, 2013

New York-based functional water brand Wat-aah! announced its role as presenting sponsor of the "Songs for a Healthier America" program, which will be produced by Hip Hop Public Health (HHPH), and Washington, D.C.-based The Partnership for a Healthier America (PHA), whose honorary chairwoman is First Lady Michelle Obama.

"Songs for a Healthier America" is a multi-genre compilation album that will be accompanied by "Instant Recess," a series of 10-minute videos designed to engage the youth in physical activity. The 19-song album, which can be viewed here, features notable artists including Jordin Sparks, Ashanti, Ariana Grande, Travis Barker, Matisyahu, Ryan Beatty, Doug E Fresh, DMC from rap group RunDMC. Dr. Oz and many other celebrities also will make appearances. A soon-to-be released interlude on the album will highlight Wat-aah! and the importance of healthy hydration, according to the brand. The overall mission of the album is to encourage healthy eating, drinking and exercise to help reduce childhood obesity.

"We identified Wat-aah! as a preferred partner for this initiative because [of] their emphasis on health and creative approach to encouraging kids to preferentially drink water," said Olajide Williams, Ph.D., chief of staff of neurology at Columbia University and founder of HHPH, in a statement. "Their experience working within the school systems, wealth of influence, and core mission of fighting childhood obesity are all things that make them an ideal organization to collaborate with. We are excited to be working closely with Wat-aah! to help spread the message about this exciting new program."

Rose Cameron, chief executive officer and founder of Wat-aah!, explained the brand’s approach in a statement: "At Wat-aah!, we know that in order to engage kids and create excitement around health, we must speak to them in a way that is not boring or preachy, or else they will walk away or shut down. We need to be fun, surprising and always relevant. HHPH and PHA have created a program that does just that, and we are excited to collaborate and work with them on this effort.

Drew Nannis, chief marketing officer of PHA, added in a statement: "The goal of this campaign is to make the healthy choice the easy choice. Wat-aah! shares that goal and has continually looked for unique and, more important, fun ways to get kids moving. Their support of the launch of this project is a testament to their continued commitment to helping us end the childhood obesity epidemic."

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

[No title]

February 12, 2014
we know that to be able to interact with children and make enjoyment around wellness, we must talk with them in a way that is not tedious or preachy, or else they will stroll away or closed down. We need to be fun, amazing and always appropriate. [Link removed as spam by moderator.]



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).


Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked