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- BEVERAGE R&D
Big Red Inc. released its rebranded and repackaged Hydrive Energy Water, which merges the function of an energy drink with the taste of enhanced water, the company says. Available in Lemon Lime Rush, Citrus Burst, Black Cherry, Blue Raspberry, Triple Berry, Kiwi Strawberry and Grape Fusion flavors, Hydrive Energy Waters feature the same amount of caffeine as leading energy drinks with 30 calories, it adds. A 15.5-ounce bottle has a suggested retail price of $1.49.
Big Red Inc., Austin, Texas
Ingredients: Blue Raspberry: Purified water, sucrose, citric acid, sodium citrate, caffeine, potassium benzoate, natural flavor, potassium sorbate, gum arabic, monopotassium phosphate, calcium d-pantothenate, niacinamide, sucralose, taurine, ester gum, pyridoxine hydrochloride, l-carnitine, yerba mate leaf extract, Blue No. 1 and cyanocobalamin.