R&D News

Consumers consider total sugars when making food, beverage choices, study finds

Specific sweeteners show little effect on purchase decision

Consumers avoid total sugars more than they avoid any specific sweetener, according to an October 2012 brand-level consumer attitudes and behavior study about food and beverages from Mintel Research Consultancy (MRC), Chicago, that was commissioned by the Corn Refiners Association (CRA), Washington, D.C.

When considering brands like Coca-Cola, Pepsi, Yoplait, Dannon, Nature’s Own and Sara Lee, approximately a quarter of soda, yogurt and bread brand purchasers say they are looking to reduce total sugars in their diet, according to Mintel. In contrast, 1 to 5 percent of consumers purchasing these brands cite avoiding a specific sweetener, such as high fructose corn syrup (HFCS), it reports.

The survey examined label reading and avoidance among 2,400 primary household grocery shoppers across 34 brands in 13 of the highest-volume food and beverage categories. The CRA compiled an infographic highlighting the results of the study.

Click here to view the infographic.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI February 2015 cover

2015 February

The February 2015 Beverage Industry includes a cover story on Bai Brands, as well as articles about calorie moderation, sparkling and premium wines, and more. Check it out today!

Table Of Contents Subscribe

Wine Trends

Which trend will have the most positive impact on the wine category in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!