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Consumers consider total sugars when making food, beverage choices, study finds

Specific sweeteners show little effect on purchase decision

August 16, 2013

Consumers avoid total sugars more than they avoid any specific sweetener, according to an October 2012 brand-level consumer attitudes and behavior study about food and beverages from Mintel Research Consultancy (MRC), Chicago, that was commissioned by the Corn Refiners Association (CRA), Washington, D.C.

When considering brands like Coca-Cola, Pepsi, Yoplait, Dannon, Nature’s Own and Sara Lee, approximately a quarter of soda, yogurt and bread brand purchasers say they are looking to reduce total sugars in their diet, according to Mintel. In contrast, 1 to 5 percent of consumers purchasing these brands cite avoiding a specific sweetener, such as high fructose corn syrup (HFCS), it reports.

The survey examined label reading and avoidance among 2,400 primary household grocery shoppers across 34 brands in 13 of the highest-volume food and beverage categories. The CRA compiled an infographic highlighting the results of the study.

Click here to view the infographic.

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