Beverage News / Tea and Coffee

Tim Hortons launches single-serve coffee cups

At-home brewing option available in 12- and 14-packs

August 13, 2013
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Tim Hortons Cafe & Bake Shop, Dublin, Ohio, is adding single-serve coffee cups to its portfolio. The at-home brewing option is compatible for use in Waterbury, Vt.-based Green Mountain Coffee Roasters’ (GMCR) Keurig single-cup brewers, the company says. The single-serve coffee cups are not licensed and do not have an affiliation with GMCR, it adds.

Available in regular and decaf, Tim Hortons single-serve coffee cups feature the bakery cafe chain's premium blend coffee made with 100 percent Arabica beans from several of the world's most renowned coffee-growing regions, according to the company.

The single-serve coffee cups are available in 14-packs for $8.99 at participating U.S. Tim Hortons Cafe & Bake Shop restaurants and online at www.timhortons.com. Packs of 12 also are available for $8.99 at www.amazon.com.

“Whether in our restaurants, at home or on the go, we want to make it easy for our guests to enjoy a great-tasting cup of Tim Hortons coffee,” said Mike Meilleur, executive vice president of Tim Hortons U.S., in a statement.

Single-serve coffee accounts for 26 percent of U.S. ground coffee sales, and approximately 15 percent of U.S. households own a single-serve coffee brewer, Tim Hortons says, citing Nielsen MarketTrack data.

“Single-serve coffee is the fastest-growing segment of at-home coffee and it continues to grow every year,” Meilleur added. “Offering our premium blend coffee in a single-serve cup allows our guests to enjoy their Tim Hortons coffee in the comforts of home, as well as introduce new fans to the brand.”

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