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American Beverage Consortium announced key speakers who will showcase their digital marketing strategies at eBev 2013, a national beverage marketing conference taking place Oct. 23-25 in Denver. Conference speakers will address challenges facing the beverage industry when executing an optimal digital strategy.
Speakers at eBev 2013 will include the following: Maarten L. Albarda, founder of MLA Consulting LLC, Plano, Texas, and former vice president of global connections for Anheuser-Busch InBev (AB InBev), Leuven, Belgium; Lucas Herscovici, vice president of digital marketing in North America for AB InBev; Tim Murphy, vice president of marketing for Pernod Ricard, Paris; Stephen Surman, global head of digital strategy and social media for Mead Johnson Nutrition, Glenview, Ill.; John D. Ross Jr., senior digital marketing manager of engagement for PepsiCo, Purchase, N.Y.; Christian McMahan, managing partner of Smartfish Group, Fairfield, Conn., and former chief marketing officer of Heineken USA, White Plains, N.Y.; Tom Barbitta, senior vice president of marketing and sales for Carolina Beverage Corp., Salisbury, N.C.; Elizabeth Windram, global digital marketing manager for Barefoot Wines & Bubbly, part of E. & J. Gallo, Modesto, Calif.; Suzanne Fanning, president of the Word of Mouth Marketing Association, Chicago; Aaron Kahlow, chief executive officer of the Online Marketing Institute, San Francisco; Montana Triplett, director of digital marketing for Moet Hennessy USA, New York; George Smith, director of digital marketing for Remy Cointreau USA, New York; Jason Randles, digital marketing manager for Deschutes Brewery, Bend, Ore.; Sonat Birnecker Hart, president of Koval Distillery, Chicago; Kevin Darst, digital manager of New Belgium Brewing, Fort Collins, Colo.; Jason Miller, social content manager for Beam Inc., Deerfield, Ill.; Rob Wilk, vice president of sales for Foursquare, New York; and Michael Pranikoff, global director of emerging media for PR Newswire, New York.
"We are very excited about the level of enthusiasm we have received from speakers, sponsors and attendees for our first annual conference," said Seth Hillstrom, managing partner at American Beverage Consortium, in a statement. "We look forward to bringing together leaders in the beverage industry and brands for an insightful discussion of how digital marketing can be used to overcome challenges and key issues facing the beverage industry today."
For more information, visit beverageconsortium.com/event/ebev-2013.