New Packages / Wine & Spirits

G.H. Mumm’s picturesque pedigree

The G.H. Mumm Champagne House released a new look for its entire portfolio to better highlight the label’s history. The brand’s signature red ribbon or CordonG.H. Mumm Champagne Rouge, which was originally created in 1876 as a tribute to the Légion d’Honneur, now features a more textured color, and the typography has been reworked to give it a more regal and statutory image, the company says. The initials of the founder, Georges Hermann Mumm, now are bolder, and the crown eagle symbol of the company has been reworked and placed at the heart of the design, it says. A coat of arms with the Champagne house’s emblematic eagle also is printed in gold on the bottle’s black collar to reinforce its affiliation with the G.H.Mumm House, it adds. The label also paid particular attention in selecting quality materials for the packaging, it says. For example, the bottle’s foil has been revamped with hot-gold stamping and a more intense varnish that is finished with the brand’s Cordon Rouge and restated name to further reinforce the brand’s identity, it says.

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