Pura Vida Tequila Co. launched El Guapo’s Pura Vida Bloody Mary Maria Mix for mixing with vodka or tequila. Based on a traditional family recipe from the Highlands of Jalisco, Mexico, dating back to the 1920s, the mixer blends tomato juice, lime juice, orange juice, lemon juice and traditional Mexican spices. It also is made in small batches to maintain a homemade quality, the company says. A 1-liter bottle has a suggested retail price of $7.99.

Pura Vida Tequila Co., Houston
Telephone: 713/965-7120
Internet: www.puravida.mx
Distribution: Select markets