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- BEVERAGE R&D
Sun Orchard Juicery, Tempe, Ariz., purchased a majority interest in the assets of 4U2U Brands, a Richmond, Va.-based company that produces and sells a line of 100 percent juices in 8-ounce cans. The 4U2U juices are packaged under the Fruit 66 and Epic brand names and are primarily sold to K-12 schools nationwide.
Bill Hargis, founder and president of 4U2U Brands, will continue to run the company’s daily operations and will focus heavily on its sales management.
“For more than five years, we’ve seen exciting growth and new opportunities for Fruit 66 and Epic juices within the K-12 segment as well as in retail and foodservice, and we’re thrilled to be able to join the Sun Orchard team,” Hargis said in a statement. “Sun Orchard will provide us with the resources we need to continue our strong record of growth as well as the invaluable relationships that they’ve earned in their 30 years in the industry, which will help us expand our reach.”
Marc Isaacs, Sun Orchard president and chief executive officer, added: “We are truly looking forward to working with Bill and his team. Bill has tremendous experience in the beverage industry and has been a pioneer for bringing juice-based beverages into the school segment since 1999, well before others saw the opportunity. His track record of product innovation and market leadership will be a great asset to Sun Orchard. We can’t wait to start building on the foundation 4U2U has established.”