Beverage News / Juice & Juice Drinks

Sun Orchard Juicery acquires 4U2U Brands

Fruit 66 and Epic brand juices primarily sold in schools

Sun Orchard Juicery, Tempe, Ariz., purchased a majority interest in the assets of 4U2U Brands, a Richmond, Va.-based company that produces and sells a line of 100 percent juices in 8-ounce cans. The 4U2U juices are packaged under the Fruit 66 and Epic brand names and are primarily sold to K-12 schools nationwide.

Bill Hargis, founder and president of 4U2U Brands, will continue to run the company’s daily operations and will focus heavily on its sales management.

“For more than five years, we’ve seen exciting growth and new opportunities for Fruit 66 and Epic juices within the K-12 segment as well as in retail and foodservice, and we’re thrilled to be able to join the Sun Orchard team,” Hargis said in a statement. “Sun Orchard will provide us with the resources we need to continue our strong record of growth as well as the invaluable relationships that they’ve earned in their 30 years in the industry, which will help us expand our reach.”

Marc Isaacs, Sun Orchard president and chief executive officer, added: “We are truly looking forward to working with Bill and his team. Bill has tremendous experience in the beverage industry and has been a pioneer for bringing juice-based beverages into the school segment since 1999, well before others saw the opportunity. His track record of product innovation and market leadership will be a great asset to Sun Orchard. We can’t wait to start building on the foundation 4U2U has established.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

Table Of Contents Subscribe

Beer Category Trends

What trend will have the greatest impact on the beer category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!