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Seattle-based TalkingRain, the maker of Sparkling Ice, announced its sponsorship of Party Camp, a one-day event that aims to bring the joy of summer camp to grown-ups while helping the underprivileged. Proceeds from the event will benefit Camp Korey, a Carnation-based nonprofit organization that provides year-round camp experiences at no cost to children with serious medical conditions and their families. The company’s goal is to raise more than $75,000 to send nearly a bus-load of kids from Children's Hospital to Camp Korey.
Taking place Aug. 17 at Seattle Center, Party Camp will host 12,000 people who will participate in the world's largest water balloon fight, presented by TalkingRain, hurling more than 300,000 water balloons in an attempt to break the Guinness World Record for Largest Water Balloon Fight. The previous record was set by the University of Kentucky in 2011 with 8,987 participants and 175,141 water balloons, and unofficially broken by the students with 11,660 participants and 236,484 water balloons in 2012.
"We are excited and honored to partner with Party Camp for this epic event in support of Camp Korey," said Nina Morrison, vice president of community and customer relations for TalkingRain, in a statement. "Supporting our local community is part of our DNA, and we couldn't be more thrilled at the opportunity to make the lives of kids and parents facing a rough time a little brighter."
Additional activities include traditional camp games, a water balloon toss competition, friendship bracelet making, a live music talent show, and local eats accompanied by a Red Hook Brewery beer garden and unlimited Sparkling Ice beverages. The event begins at noon, and at 4 p.m. the official attempt to break the Guinness World Record for Largest Water Balloon Fight begins.
Adults 18 years of age and older can purchase tickets to Party Camp for $25 each, with a $12 Early Bird deal available through LivingSocial for a limited time. More information is available at www.seattlepartycamp.com.
In other news, the Sparkling Ice brand formed a partnership with Fort Lauderdale, Fla.-based Team Enterprises to sample the product at special events nationwide. As part of the fully integrated marketing program to further the brand’s growth in 2013, Team Enterprises designed air-conditioned 20 feet by 20 feet "ice cubes" and has supported Sparkling Ice in executing events in multiple markets via simultaneous execution.
"We're providing consumers the opportunity to escape the heat and sample multiple flavors of Sparkling Ice," said Michael Shea, Team’s partner and vice president of creative and strategic planning, in a statement. "The brand offers something for everyone in terms of refreshing flavors and benefits such as zero calories, antioxidants and natural fruit juices. We allow the opportunity for consumers to determine which flavor suits them best."
Programming also features a social media component, which Shea said "keeps the brand interaction alive after the sampling has taken place, while driving consumers to retail and positively impacting [return on investment]."