Beverage News

Jamba Juice, Quaker Oats announce strategic partnership

Quaker-branded Jamba Juice boost delivers full serving of whole grains, companies say

Jamba Juice Co., Emeryville, Calif., and The Quaker Oats Co., a subsidiary of PepsiCo Inc., Purchase, N.Y., have entered into a strategic product development alliance. The partnership capitalizes on both companies' equities and capabilities in engaging health-conscious consumers, and officially launches with an easy-to-blend version of Quaker Oats whole grain as part of Jamba Juice’s roster of boosts available in its stores nationwide, the companies say.

The Quaker-branded boost delivers at least 16 grams, or one full serving, of whole grains and enables consumers to enjoy the whole fruit smoothies while getting the added benefit of whole grains.  This new addition to the Jamba boost product line serves as a convenient solution for people seeking simple ways to lead healthier lives and is available for $0.25, the companies say.

“We're pleased to enter into a product development partnership with an innovative partner like Quaker and launch our first project together,” said James D. White, Jamba Juice chairman, president and chief executive officer, in a statement. “Jamba and Quaker both support healthy living and offer better-for-you products and programs for consumers. This will be a major step forward in our mutual mission of developing and offering innovative snack or meal solutions and helping fuel healthy families.”

Jose Luis Prado, president of Quaker Foods North America, added: “As the leader in oats, it's imperative we continue to develop new and transformative ways for people to enjoy whole grains, which play an essential role promoting overall health. This not only includes developing breakthrough, oat-based products, but also working with critical partners like Jamba Juice to broaden oats’ accessibility. We're excited to align with them on this project.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px