Red Bull launches Flugtag limited-edition packaging, mobile contest
Online competition allows consumers to create personalized aircraft with chance to fly
Now officially on store shelves, Santa Monica, Calif.-based Red Bull North America Inc.’s limited-edition Red Bull Flugtag four-pack celebrates the first-ever National Red Bull Flugtag, a homemade, human-powered flying machine competition taking flight in Chicago; Dallas/Ft. Worth, Texas; Long Beach, Calif.; Miami; and Washington, D.C., on the same day — Sept. 21.
The four-pack features a text-in and quick-response code linking to the Red Bull Flugtag mobile game that will allow one consumer to be a real-life Red Bull Flugtag pilot. The grand-prize winner from the game — based on distance flown and creativity — will be sent to the National Red Bull Flugtag event in Dallas/Ft. Worth where the aircraft created from the winner’s keyboard will be awaiting its voyage of flying off of a 30-foot-high flight deck over Lake Carolyn.
More than 1,200 applications were received, representing every state in the country, for the National Red Bull Flugtag events on Sept. 21. More than 30 five-person teams were chosen for flight in each city. Winning the Red Bull Flugtag game is one of the last chances to fly a craft in one of the five events. The contest runs now through Aug. 25 at 11:59:59 p.m. PT.
Participants in the online event can fly a default craft in the game or create a fully customizable one, choosing their cockpit, propeller, wings, tail, and adding flair such as facial hair/mustaches, hats, neckpieces and more. Participants also can upload their social media profile image or a new image, so that social media friends can follow their progress.
Full contest rules are available at redbullflugtagusa.com/game.
The Red Bull Flugtag four-pack is available in grocery, mass, drug, convenience, and dollar store channels nationwide in Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero varieties. The Red Bull Flugtag game can be played on mobile and tablet devices as well as desktop computers.
Red Bull Flugtag, which translates to "flying day" in German, has taken place worldwide for 12 years, entertaining more than 500,000 people annually, the company says.