Beverage News

Red Bull launches Flugtag limited-edition packaging, mobile contest

Online competition allows consumers to create personalized aircraft with chance to fly

Now officially on store shelves, Santa Monica, Calif.-based Red Bull North America Inc.’s limited-edition Red Bull Flugtag four-pack celebrates the first-ever National Red Bull Flugtag, a homemade, human-powered flying machine competition taking flight in Chicago; Dallas/Ft. Worth, Texas; Long Beach, Calif.; Miami; and Washington, D.C., on the same day —  Sept. 21. 

The four-pack features a text-in and quick-response code linking to the Red Bull Flugtag mobile game that will allow one consumer to be a real-life Red Bull Flugtag pilot. The grand-prize winner from the game — based on distance flown and creativity — will be sent to the National Red Bull Flugtag event in Dallas/Ft. Worth where the aircraft created from the winner’s keyboard will be awaiting its voyage of flying off of a 30-foot-high flight deck over Lake Carolyn. 

More than 1,200 applications were received, representing every state in the country, for the National Red Bull Flugtag events on Sept. 21. More than 30 five-person teams were chosen for flight in each city.  Winning the Red Bull Flugtag game is one of the last chances to fly a craft in one of the five events. The contest runs now through Aug. 25 at 11:59:59 p.m. PT.

Participants in the online event can fly a default craft in the game or create a fully customizable one, choosing their cockpit, propeller, wings, tail, and adding flair such as facial hair/mustaches, hats, neckpieces and more. Participants also can upload their social media profile image or a new image, so that social media friends can follow their progress.

Full contest rules are available at

The Red Bull Flugtag four-pack is available in grocery, mass, drug, convenience, and dollar store channels nationwide in Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero varieties. The Red Bull Flugtag game can be played on mobile and tablet devices as well as desktop computers.  

Red Bull Flugtag, which translates to "flying day" in German, has taken place worldwide for 12 years, entertaining more than 500,000 people annually, the company says.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!