Beverage News

CytoSport names new chief executive officer

Rob King joins Benicia, Calif.-based company

CytoSport, Benicia, Calif., announced that its board of directors elected Rob King as chief executive officer of the corporation, effective immediately. King succeeds Mike Pickett, co-founder of the company, who now will serve as president and maintain an active role in the daily operations of the company in conjunction with the chief executive officer.  
 
"I could not be more proud of the leadership Mike has exemplified within this company from day one, and look forward to his continued achievements in his ongoing role as president,” said CytoSport Chairman and Founder Greg Pickett in a statement. “We are committed to the continual development of this organization, and we are thrilled to have a leader of Rob's stature and experience lead our company through its next phase of growth. Rob has been a key member of our board for the past year and has served as a consultant and adviser to the board and executive team for the past two years. There is no one who knows our company, brands and customers better. We look forward to leveraging his 30-plus years of experience in the consumer products and beverage industries to further advance our leadership position in the rapidly growing sports protein segment.”
 
King has 33 years of experience in leading consumer packaged goods and beverage companies including 21 years in the Pepsi system in North America, serving as executive vice president and president of North America for Pepsi Bottling Group, Somers, N.Y., before retiring in 2010, coincident with the sale of the company to PepsiCo, Purchase, N.Y. For the last three years, King has been an independent consultant for TSG Consumer Partners and their portfolio of clients, including CytoSport; Island Oasis, Walpole, Mass.; and Neuro, Santa Monica, Calif.  He currently serves on the board of directors for all three companies.  

Prior to joining PepsiCo in 1989, King spent five years with Modesto, Calif.-based E. & J. Gallo Winery and four years with Cincinnati-based Procter & Gamble in a variety of roles in sales and marketing.

“I am so excited for the future of CytoSport and the brands under its umbrella,” King said in a statement. “I have worked closely with the Pickett family and share their passion for producing the best products that lead the charge in the sports nutrition industry. We will continue to do just that. The CytoSport team is comprised of a talented group from top to bottom who share the same strategic vision, and it is now my job to guide us to achieve our goals. I look forward to continuing to work with the Pickett family, our board of directors and the entire CytoSport team to remain an industry leader in all we do.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI February 2015 cover

2015 February

The February 2015 Beverage Industry includes a cover story on Bai Brands, as well as articles about calorie moderation, sparkling and premium wines, and more. Check it out today!

Table Of Contents Subscribe

Wine Trends

Which trend will have the most positive impact on the wine category in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!