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Space Saver offers a perfect refrigerator fit

Because fitting 5 liters of any type of beverage into a refrigerator isn’t always easy, Leahy-IFP introduced Space Saver juices, teas and lemonades. Available in sixSpace Saver Peach Tea varieties, the beverages are packaged in 5-liter bag-in-box containers that were specially designed to fit in any refrigerator while taking up minimal space, the company says. Space Saver also features a no-drip spout system similar to those found in boxed wine packaging, it adds. “Based on increased consumer acceptance of the bag-in-box format and the increased demand for non-carbonated beverages to fit into tighter shelf spaces, we set out to design a large volume package that was similar to the already popular fridge pack for canned soda and beer,” said Joe Arends, marketing manager for Leahy-IFP, in a statement. “What we ended up with is a great portable format that is environmentally friendly and simple enough for a child to use.”

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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