Beer / New Packages

Coors Banquet pulls designs from the archives

Coors Brewing Co.’s Coors Banquet brand released new bottles and cans to highlight the label’s post-Prohibition-era roots. The new 12-ounce Coors BanquetCoors Prohibition-era bottle bottle revives the “stubby” bottle style used by the brand in 1936 that helped save on glass and shipping costs, the company says. Each bottle also displays one of three label types inspired by post-Prohibition-era packaging found in the Coors Banquet archives. Individual Coors Banquet bottles and six-packs will be available in bars and restaurants for purchase nationwide through the end of the year. As part of the brand’s “Honor a Legend” program, Coors Banquet also released four Heritage Cans showcasing the brand’s history, characters and stories from the 1930s, 1959, the 1980s and 1998. The special-edition cans are available through August.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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