Carbonated Soft Drinks / Beverage News

Pepsi invites fans to ‘Dance for a Chance’

Campaign gives fans the chance to star in ‘super fan’ video

July 3, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Purchase, N.Y.-based PepsiCo’s Pepsi brand is calling on its fans to “Dance for a Chance” to win exclusive prizes and opportunities as part of the brand’s Iconic Summer promotion. Starting July 4, fans who submit a 10-second dance video clip themed after Pepsi's latest TV commercial, “Mirrors,” featuring R&B artist Beyoncé, may be eligible to win the chance to appear in a unique "super fan" music video choreographed by Beyoncé's choreographer, Chris Grant. In addition, eight grand-prize winners will be flown to New York to meet Beyoncé during "The Mrs. Carter World Tour" stop at the Barclays Center on Aug. 4.

Consumers who visit pepsi.com/danceforachance will be prompted through a few steps to film and submit their video directly to Pepsi's page. Pepsi also has optimized this site for mobile users so they, too, can easily shoot and upload their video clips, the company says. In addition, fans can find the newly created Pepsi Music Bus at select "The Mrs. Carter World Tour" stop locations and use special Pepsi stages at the bus to shoot and submit videos, it says.

"Pepsi is delivering on its promise to give consumers a chance to truly make this summer iconic," said Rishi Daing, senior director of marketing for Pepsi, in a statement. "Not only are we giving fans the opportunity to work with Beyoncé's head choreographer to make a unique dance video, but we are going to treat those fans as our guests and introduce them to Beyoncé at her New York tour stop. We are bringing iconic opportunities for our consumers to capture the excitement of now."

In addition to the grand prize elements, Pepsi also is offering supporting prizes, merchandise and Beyoncé concert tickets as giveaways through various social media channels and pepsi.com.

The video submission portion of the campaign will run through Aug. 8, and the grand prize window for submission ends July 20. For a complete listing of rules and for more information, visit pepsi.com.
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px