Beverage News

Snapple contest enables fans to win nothing

Specially marked caps offer prizes

July 1, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Plano, Texas-based Dr Pepper Snapple Group’s Snapple brand is celebrating “nothing” through a new contest. Beginning July 1, consumers who purchase 16-ounce bottles of Snapple marked “Win Nothing Instantly” have the chance to win nothing in the form of prizes when they find specially marked text under their Snapple caps.

The grand prize, “No Bills,” gives consumers $500 toward their bills. First prize, “No Airfare,” gives consumers $400 toward a trip. Second prize, “No Thirst,” gives away a six-pack of Snapple every week for a year. Third prize, “No Grocery Bills,” offers $100 toward grocery shopping. Fourth prize, “No Pay At The Pump,” provides $50 for gas. Fifth prize, “Better Than Nothing,” presents consumers with a six-pack of Snapple.

“What’s more extraordinary than Snapple? Nothing comes to mind,” said Dave Fleming, director of marketing for Snapple, in a statement. “Over the years, we’ve heard from thousands of Snapple fans about what makes them stand out from the crowd. This summer, we want our fans to celebrate what brings us all together — nothing.”

For full contest rules, information about how to participate without a purchase, and additional details about eligible products, visit www.snapple.com/nothing.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px