Beverage News

Lipton kicks off ‘Feel the Taste’ summer campaign

May 28, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Available through the Pepsi Lipton Tea partnership, a joint venture between Purchase, N.Y.-based PepsiCo and London-based Unilever, Lipton iced tea launched a summer campaign called “Feel the Taste,” which began Memorial Day weekend.

To kick off the campaign, the brand released its first “Summer Tastes Report,” featuring content and tips on what to see, make and do this summer, the company says. Curated by experts including New York City mixologist Scott Fitzgerald and entertainment host, actor and tastemaker Mario Lopez, Lipton's "Summer Tastes Report" can be found exclusively on Lipton's Facebook pages (facebook.com/LiptonUS and facebook.com/LiptonIcedTea).     

"Summer is my favorite season because you can feel the taste of warmer weather in everything you do — including, of course, food and drinks,” Lopez said in a statement. “That's why I'm excited to team with Lipton iced tea to release the 'Summer Tastes Report' and inspire people to feel the taste of summer all season long."  

Lipton iced tea also is hosting activities for consumers throughout the season. For instance, to celebrate the longest day of the year, Lipton is partnering with the Pratt Institute to create a one-of-a-kind illuminated installation that will shed light on consumers for a 24-hour period. The installation will be unveiled at an exclusive Summer Tastes Party on June 20 in New York City, just in time for the summer solstice. Consumers also can visit either of Lipton's Facebook pages to upload a photo with the hashtag #TasteofSummer to show how they feel the taste of summer for a chance to win an all-expenses-paid trip to New York City to attend Lipton's Summer Tastes Party. Additionally, Lipton will publish a new "Summer Tastes Report" every few weeks through the end of the season.

"The longer days of summer give people everywhere more opportunities to get out and embrace life," said Linda Bethea, senior director of marketing for the Pepsi Lipton Tea Partnership, in a statement. "To help people celebrate and relish in those great moments, we are bringing the refreshing taste of Lipton iced tea to the forefront by partnering with a variety of tastemakers, who know firsthand all the best ways to feel the taste of summer."

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px