R&D News

Treatt’s Cascade Hop Treattarome 9305 hop essence

Treatt Hops
(Image courtesy of Treatt)

Treatt expanded its range of 100 percent natural distillates with the launch of Cascade Hop Treattarome 9305, an unmodified hop essence distilled exclusively from Humulus lupus. A clear, water-based liquid, Cascade Hop Treattarome confers a strong, hoppy aroma and taste to beer, according to the company. Traditional brewing methods can result in large volumes of gas carrying away the aromatic volatiles that are crucial for beer’s characteristic flavor; however, Cascade Hop Treattarome contains a high level of volatiles, which maintain this distinctive flavor and aroma, the company explains. At low usage levels of 100 to 300 parts per million, Cascade Hop Treattarome can be incorporated into the brewing process at the end of fermentation, helping to improve the flavor profile of the finished product, it says. Cascade Hop Treattarome is free from alpha-acids and beta-acids, meaning it doesn’t leave a bitter taste, the company adds. It is the first in a series of hop essences produced using Treatt’s proprietary technology.

Treatt, Northern Way, Bury St Edmunds, Suffolk, IP32 6NL, UK; +44 (0)1284 702500; treatt.com.
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

Table Of Contents Subscribe

Beer Category Trends

What trend will have the greatest impact on the beer category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!