Beverage News

Pepsi and Mountain Dew kick off ‘Iconic Summer’ promotion

May 21, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Purchase, N.Y.-based PepsiCo brands Pepsi and Mountain Dew announced their summertime promotion, "Iconic Summer," which will offer fans the chance to win prizes and exclusive experiences.

Prizes include Pepsi and Mountain Dew-themed merchandise as well as once-in-a-lifetime experiences, such as a trip to the MTV Video Music Awards in Brooklyn, N.Y.; a trip to the iHeart Radio Music Festival in Las Vegas; meet-and-greets with NASCAR drivers Jeff Gordon and Dale Earnhardt Jr.; 2013 Winter Dew Tour Passes; a Bassmaster All Star Fishing experience with professional anglers including Gerald Swindle; a trip to the 2013 World Series; and a trip to Super Bowl XVIII.
The program also includes a "Hometown Sweeps" component that enables Pepsi and Mountain Dew fans to enter for the chance to win experiences in their own backyards, including access to their hometown college and professional sports franchises and other local attractions.

To participate, fans can purchase specially marked 20-ounce, 1-liter and 2-liter packages, multipack polyethylene terephthalate (PET) bottles and fountain cups of Pepsi or Mountain Dew and redeem codes at iconicsummer.com for "Icon" game pieces. "Icon" game pieces can be combined to unlock different tiers of prizes or banked for future prizes, the company says.

"We're thrilled to kick off the ‘Iconic Summer,’ offering fans of Pepsi and Mountain Dew hundreds of thousands of opportunities to win prizes and experiences," said Simon Lowden, chief marketing officer for Pepsi-Cola North America Beverages, in a statement. "For decades, Pepsi and Mountain Dew have partnered with influential celebrities and hosted epic events, and we're taking this unique opportunity to bring it all together under one program to give fans a summer they will never forget."
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

mt. dew lids

Brenda Brown
June 19, 2013
trying to enter the number under the lids, didnt know it ws gonna take a college degree to do it, Maybe I entered into the wrong place, ,

RE: Mt. Dew Lids

Jennifer Haderspeck
June 20, 2013
Hi Brenda, Sorry to hear about your experience. Did you try https://iconicsummer.com/? They have a short video explaining the process, if that helps. It also looks like you may need to create an account on the website in order to redeem and store your "icons" to earn prizes. If the problem persists, perhaps try reaching out Pepsi/Mountain Dew's Iconic Summer team. Good luck!

Pepsi

Justine Joli
November 5, 2013
Soda isn't for dieting. Or is it? In Japan, Pepsi Special has dextrin that reportedly absorbs fat. A personal loan will help you pay for your diet program.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked