- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Prestige Imports LLC partnered with Wildlife Forever, the nonprofit conservation arm of the North American Hunting & Fishing Clubs, in the design, production and marketing of Rod & Rifle Bourbon and American Blended Whiskey. Launching in July, the sale of both spirits will help to preserve America’s hunting and fishing heritage by contributing to Wildlife Forever, the companies say. Additionally, both spirits contain 40 percent alcohol by volume. A 750-ml bottle of Rod & Rifle Bourbon will retail for approximately $29.99, and a 750-ml bottle of Rod & Rifle American Blended Whiskey will have a suggested retail price of $19.99.
Prestige Imports LLC, Mt. Clemens, Mich.