Beverage News

Coca-Cola ‘Gets the Ball Rolling’ for a fun, active summer

Company sets goal to inspire 3 million people by making activities and sports gear available all summer

May 14, 2013
/ Print / Reprints /
/ Text Size+

Coca-Cola USA, a division of The Coca-Cola Co., Atlanta, is gearing up for summer with the launch of its “Get the Ball Rolling” initiative with events that encourage activity and fun for millions of consumers across America.

For example, the company will give out thousands of Coca-Cola soccer balls at major events like the Coca-Cola Swelter Stopper and through Every weekend from June 21 to Sept. 2, the company also will distribute one Shine activity tracker by Misfit every hour from sunrise to sunset Eastern Daylight Time (EDT) through In addition, Coca-Cola Happiness Trucks will roll into certain towns to host dancing and activity events across the country.

Coca-Cola USA’s “Get The Ball Rolling” effort contributes to the company’s global commitments announced last week to help fight obesity. The following are some of those commitments: offering low- or no-calorie beverage options in every market; providing transparent nutrition information by featuring calories on the front of all packages; supporting physical activity programs in every country where we do business; and exercising market responsibility, including no advertising to children under 12 anywhere in the world.

“Summer is a great time of year for people to come together to enjoy activities and sports that make them happy,” said Stuart Kronauge, general manager of sparkling beverages for Coca-Cola USA, in a statement. “We’re taking programs and events to which we have access and making sure that people who participate in them rediscover the joy and fun of being active.”

On behalf of national, state and local parks, Coca-Cola USA also is encouraging families to be active this summer. Through the “America Is Your Park” campaign that kicks off in June, fans can turn fitness activities into votes for parks to win recreation grants.

For more information, visit

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).


Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked