- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Coca-Cola USA, a division of The Coca-Cola Co., Atlanta, is gearing up for summer with the launch of its “Get the Ball Rolling” initiative with events that encourage activity and fun for millions of consumers across America.
For example, the company will give out thousands of Coca-Cola soccer balls at major events like the Coca-Cola Swelter Stopper and through mycokerewards.com. Every weekend from June 21 to Sept. 2, the company also will distribute one Shine activity tracker by Misfit every hour from sunrise to sunset Eastern Daylight Time (EDT) through mycokerewards.com. In addition, Coca-Cola Happiness Trucks will roll into certain towns to host dancing and activity events across the country.
Coca-Cola USA’s “Get The Ball Rolling” effort contributes to the company’s global commitments announced last week to help fight obesity. The following are some of those commitments: offering low- or no-calorie beverage options in every market; providing transparent nutrition information by featuring calories on the front of all packages; supporting physical activity programs in every country where we do business; and exercising market responsibility, including no advertising to children under 12 anywhere in the world.
“Summer is a great time of year for people to come together to enjoy activities and sports that make them happy,” said Stuart Kronauge, general manager of sparkling beverages for Coca-Cola USA, in a statement. “We’re taking programs and events to which we have access and making sure that people who participate in them rediscover the joy and fun of being active.”
On behalf of national, state and local parks, Coca-Cola USA also is encouraging families to be active this summer. Through the “America Is Your Park” campaign that kicks off in June, fans can turn fitness activities into votes for parks to win recreation grants.
For more information, visit www.coke.com/comingtogether.