UV Vodka launches colorful campaign
Phillips Distilling Co. launched the new “be UV” advertising campaign for its UV Vodka brand. The tagline, “be UV,” inspires consumers to be as original, bright and colorful as UV Vodka’s 17 flavors, the company says. “Be UV” incorporates lifestyle photography and aims to establish a deeper connection between consumers and UV Vodka, it says. In addition to launching a new website and supporting the campaign with social media, print and online advertising, and sponsored events, the program also includes an interactive photo sharing tool that allows fans to use headlines and colored lenses to create their own “be UV” ads and share them with their Facebook friends.