New Products

FitPro Daily and Plus

FitPro Daily and PlusProClaim Nutrition LLC introduced FitPro Daily and FitPro Plus protein drinks. FitPro Daily is available in 11-ounce cartons with 26 grams of protein, and FitPro Plus comes in 17-ounce cartons with 40 grams of protein. Both lines are available in Vanilla and Chocolate flavors. FitPro has a three-to-one protein-to-carbohydrate ratio and is made with natural sweeteners, flavors and real milk protein, the company says. The products are distributed and sold in major venues such as GNC, Whole Foods, UNFI, Nature’s Best and LifeTime Fitness across the country. FitPro Daily and Plus lines have a suggested retail price between $3.29 and $3.99.

ProClaim Nutrition LLC, Sartell, Minn.
Telephone: 320/281-3297
Distribution: National
Ingredients: Vanilla: Ultra-filtered reduced-fat milk, water purified by filtration, organic evaporated cane juice, vegetable glycerin, natural vanilla extract, vitamin A palmitate, calcium phosphate, cholecalciferol, thiamine mononitrate, niacinamide, folic acid, biotin, magnesium phosphate, ferric pyrophosphate, copper gluconate, ascorbic acid, d-alpha tocopheryl acetate, pyridoxine hydrochloride, methylcobalamin, calcium d-pantothenate, potassium iodide, zinc oxide, tripotassium phosphate, dipotassium phosphate, sodium polyphosphate, sodium citrate, modified cellulose, carrageenan, organic stevia and monk fruit extract.

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.



Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!