Beer / New Packages

Oskar Blues gets the ‘Royal’ treatment

 Oskar Blues Brewery has teamed up with can-maker Ball Corp. to offer its popular Mama’s Little Yella Pils in Ball’s Royal Pint, a 568-ml can. “The larger 568-ml can,Oskar Blues or ‘Stovepipe’ as we call it, is a perfect package for Mama’s Little Yella Pils,” said Chad Melis, marketing director for Oskar Blues Brewery, in a statement.

“With the success last year of Dale’s Pale Ale in the Royal Pint, putting the gently hopped and low-alcohol [5.3 percent alcohol by volume] Mama’s in the larger, easily recyclable can was a natural progression, and it allows our consumers to take it places glass can’t go.” The new Royal Pint will feature the same signature graphics as the Mama’s Little Yella Pils 12-ounce aluminum can but with the height of a 24-ounce can and the diameter of a 16-ounce can, according to the company.  

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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