Beer / New Packages

Sly Fox’s Helles Golden Lager available in 360 End can

 With the launch of Helles Golden Lager, Sly Fox Brewing Co. utilized the 360 End beverage can technology developed by Crown Holdings Inc. The entire lid of the canSly Fox Brewing Co. can is removable, turning it into a drinking vessel and eliminating the need for separate glassware. “This technology allows the full flavor and aroma of the beer to hit the drinker’s senses and makes the can an even more appealing package for outdoor activities and situations where you want to be able to move around and sip your beer easily,” said Brian O’Reilly, head brewer with Sly Fox Brewing Co. Sly Fox beer with the 360 End debuted at the Craft Brewers Conference in Washington, D.C., in March.  

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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