Just before the end of 2012, The Hain Celestial Group, Melville, N.Y., acquired BluePrint, a raw juice brand based in New York. “We see great potential with the BluePrint brand as consumers increasingly seek the benefits of the nutrients, enzymes and fresh taste of raw juice,” said Irwin D. Simon, founder, president and chief executive officer of The Hain Celestial Group, in a statement. “The acquisition of BluePrint, a market-leading brand that offers innovative products and programs, provides Hain Celestial with the opportunity for expansion into the premium raw juice category.”
Founded by Zoe Sakoutis and Erica Huss in 2007, BluePrint was developed to bring raw juice cleanses to consumers of all lifestyles.