Wine & Spirits

The Macallan Flask ready for action

The Macallan single malt Scotch whisky brand partnered with Oakley Inc. to create a rugged flask for on-the-go consumers. The Flask is designed to protect theThe Macallan Flask whisky inside from almost any environmental challenge, the company says. Clad in black anodized five-axis-machined aerospace-grade aluminum, The Flask also features a rubberized bottom, a non-skid grip, and a small rectangular air vent for ventilation, it says. Underneath is an inner flask, which is made of food-grade steel and wrapped in carbon fiber composite that is laser welded and treated to an intensive passivation and electro-polishing procedure to ensure quality protection, it adds. Only 550 limited editions of The Flask with an accompanying bottle of the 22-year-old whisky are available, with a suggested retail price of $1,500.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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The April 2015 issue of Beverage Industry includes a cover story about Zevia's natural sweetener profile as well as articles about CSDs, whiskey and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

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