Wine & Spirits

Campo Viejo launches Capture the Vibrancy contest

They say a picture is worth 1,000 words, but this month it could be worth a trip to Spain thanks to Pernod Ricard USA’s Campo Viejo Spanish wine brand. The brandCampo Viejo ad recently launched its Capture the Vibrancy contest, which challenges aspiring photographers and wine enthusiasts to capture the vivacity of American cities by taking a photo that best embodies the flavor of their cities. Photos can be submitted to Campo Viejo’s Facebook page through April 30, and fans have the opportunity to vote for their favorite photos online within 10 days of the entry being posted. Ten finalists will be determined by voting on or before May 16, with the grand prize winner announced at the end of May. The grand prize includes round-trip airfare and a five-day stay for two in Rioja, Spain, a VIP tour of the winery, and a professional photography class during their stay in the region.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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