Just like the Secret Intelligence Service wouldn’t send James Bond on a mission without the best gadgets, distribution managers need to ensure that their sales and distribution representatives in the field are equipped with all of the tools to get the job done. The age of technology and automation has allowed beverage companies to connect direct-store-distribution (DSD) representatives in the field with important information, data, and analysts and management in the office for improved operating efficiency by using DSD technology.
Many companies that have automated practices by using DSD technology have found that the software and hardware provide great benefits, such as speeding up processes and boosting accuracy and productivity, says Brian Schulte, industry marketing director at Intermec Technologies Corp., Everett, Wash.