From the heart of Brooklyn, N.Y., the home of Coney Island and the Brooklyn Bridge, comes RealBeanz, a ready-to-drink gourmet iced coffee company brimming with New York pride. The self-described “up-and-coming” brand plays off of the classic, artsy Brooklyn vibe to showcase its borough spirit and connect with its “kind of young, kind of hip, and kind of fresh” consumers in the 18- to 35-year-old demographic group, says Jenna Burke, director of public relations and social media for RealBeanz.
“[Brooklyn is] like the new Manhattan,” she says. “I don’t know if it’s completely there yet, but a lot of people are writing a lot of good things about Brooklyn. There’s a cool buzz going on about it, and I thought that our brand aligns with that. We’re based in Brooklyn, [and] we’re highly concentrated in Brooklyn right now.”