Beverage News

Sonic debuts line of green iced teas

April 1, 2013
KEYWORDS green tea / iced tea / Sonic
/ Print / Reprints /
ShareMore
/ Text Size+

Sonic green iced teaSonic Drive-In, Oklahoma City, launched a new line of freshly brewed green iced teas available in numerous flavors, including five sugar-free flavor mix-ins: peach, mango, raspberry, blackberry and mint. The sweet, diet and sugar-free green iced teas join the company’s current sweet and unsweetened freshly brewed black iced tea offerings.

“Consumers have shown increased interest in green tea in recent years due to the refreshing taste and widely touted health benefits,” said James O’Reilly, chief marketing officer of Sonic, in a statement. “We recognized this growing trend and took the opportunity to be one of the first national quick-service restaurants to offer freshly brewed green iced tea. And because we are all about choices, we didn’t launch just one or two iced tea varieties but launched sweet and diet green iced tea with five new sugar-free flavor mix-ins. These new flavors, combined with our thousands of other iced tea flavor options, make it fun to make healthy choices.”

The five new flavor mix-ins and the diet green iced tea offerings are sweetened with sucralose and do not contain artificial flavors or colors. Consumers can take advantage of Sonic’s daily drink happy hour from 2 to 4 p.m. to try out the new iced tea varieties and flavor combinations for half price. In addition, all of Sonic’s freshly brewed iced teas can be purchased in gallon-size containers.

“After months of thoughtful iced tea mixology, we’ve nailed it,” said Chef Clas Petersson, vice president of product innovation, in a statement. “The flavor profile of green iced tea differs greatly from our other drink options, so the flavor mix-ins we created had to be equally special. We chose these five new flavors because of the way they complement the green iced tea and black iced tea and also because of the ability to add them to our pre-existing drink line-up, expanding our flavor offerings to our extremely creative and experimental guests.”

The integrated marketing launch of the new iced teas and flavors includes national TV ads featuring Sonic’s Two Guys, local radio and local print advertising, along with packaging and on-lot prominence and social media activity. To watch the new TV ad, click here.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px