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Epicurex LLC entered the coconut water category with Cocozia. In addition to being marketed to athletes and sports aficionados, the company says the beverage is targeted at health-conscious consumers who are becoming more aware of the potential consequences of genetically modified and processed foods. Cocozia is a kosher, U.S. Department of Agriculture-certified organic, Non-GMO Project verified all-natural drink with high electrolyte content, no added sugars and zero fat. An 11.1-ounce carton has a suggested retail price of $1.99.
Epicurex LLC, North Miami Beach, Fla.
Distribution: Select markets
Ingredients: Organic coconut water.