Beverage News / Beer

Craft beer grows double-digits in 2012

March 18, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

In 2012, the total U.S. beer market grew by 1 percent; however, craft beer grew 15 percent in volume and 17 percent in dollar sales, representing a total barrel increase of nearly 1.8 million, according to preliminary data from the Brewers Association, Boulder, Colo.

With production at approximately 13.2 million barrels in 2012, craft brewers reached 6.5 percent volume of the total U.S. beer market, up from 5.7 percent the previous year. Additionally, craft dollar share of the total U.S. beer market reached 10.2 percent in 2012, as retail dollar value from craft brewers was estimated at $10.2 billion, up from $8.7 billion in 2011, the association reports.

“Beer is a $99 billion industry to which craft brewers are making a significant contribution, with retail sales share hitting double digits for the first time in 2012,” said Paul Gatza, director of the Brewers Association, in a statement. “Small and independent brewers are consistently innovating and producing high-quality, flavor-forward craft-brewed beer. Americans are not only responding to greater access to these products but also to the stories and people behind them.”

In 2012, there was an 18 percent increase in the number of U.S. operating breweries, with the total count reaching 2,403. This count includes 409 new brewery openings and 43 closings, according to the Brewers Association. Small breweries created an estimated 4,857 more jobs during the year, employing 108,440 workers, compared with 103,583 the year prior, it adds.

“On average, we are seeing slightly more than one craft brewery per day opening somewhere in the U.S., and we anticipate even more in the coming year,” Gatza said in a statement. “There is clearly a thirst in the marketplace for craft-brewed beer, as indicated by the continued growth year after year. These small breweries are doing great things for their local communities, the greater community of craft brewers, our food arts culture and the overall economy.”

Craig Purser, president and chief executive officer of the National Beer Wholesalers Association (NBWA), noted the importance of independent beer distributors in craft beer's success.

"The NBWA is proud of the role that independent beer distributors play in the development of a thriving craft beer industry,” Purser said in a statement. “The tremendous growth in craft beer sales underscores the excitement of independent beer distributors in partnering with America’s craft brewers to help them reach a wide network of retailers and increase their value.”

“This success is due in large part to the effectiveness of the independent distribution system that allows access to market for brewers of all sizes and a state-based regulatory system that works to level the playing field between brewers, distributors and retailers,” Purser continued. “Today’s marketplace offers an unparalleled number of styles, varieties and flavors of beer to consumers from coast to coast, and American consumers are demonstrating they enjoy this vast variety.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px